Joyride Charters

Your website audit, in ten screens.

Everything I found, what I already fixed, and exactly what to do next. Measured figures are sourced in your report; estimates and my own judgments are labelled as such.

Prepared for Joy Sherman by Dez Darville

Assessment Date
August 2026
Business
Sailing charters, CT & international
Primary Focus
Fill the open Croatia cabins
Scroll
01 / 10

The bottom line

What this is worth to you

Money first, details after. Everything else in this deck exists to move these three numbers.

One extra booking
$4,000–$5,000
Your stated price for one Croatia cabin, and Croatia has open cabins right now. One extra booking is roughly $4,000 to $5,000 in gross revenue, and that is the yardstick every fix in this audit is judged against.
Connecticut inquiries in 60 days
42
Roughly 10 show up in the paperwork as bookings, but the records do not connect an inquiry to a booking, so the true conversion is unknown. What is certain: no automatic follow-up exists, so a stalled conversation gets no second touch from the site.
Added monthly software cost
$0
Every quick win uses tools already inside the Wix plan you pay for today. My build time is separate and priced as phase one.
02 / 10

Executive summary

Where we are, where we're going

The pain

Connecticut is healthy and climbing. The softness is international. Google showed your international page 302 times in four weeks and about three people clicked, so guests are seeing it and passing by. Your highest-intent guests were routed in circles, a popup covered the submit button on phones, and a guest who inquires gets no automatic acknowledgement.

The outcome

One press from a Croatia post to your trips. An instant reply on every inquiry, any hour, even when you're on the water. A site that loads in seconds instead of 27. And your 4.7–5 star reputation finally visible on your own website.

Already fixed, live now
3 fixes live
The Instagram link loop repaired, a dead privacy-policy link fixed, and five sold-out 2024–25 trip pages deleted, done during the audit, verified on your live site. Old links to those pages show a page-not-found until forwarding is live.
Primary focus
Revenue: fill the open Croatia cabins
03 / 10

Where the value is

Impact versus effort

Every finding sorted into four boxes. This deck focuses on the quick wins; the major projects are the implementation phase.

High impactLow impact
Quick wins
  • Instant reply on both forms
  • Popup off the inquiry pages
  • Link fixes & dead pages (done)
  • Reviews onto your website
  • Trips named in the SAILING menu, Greece cards split
High impact, low effort. Start here.
Major projects
  • Trip catalog + master trip page
  • Homepage two-lane cleanup
  • Full speed overhaul (27s → seconds)
High impact, bigger lift. The 90-day plan.
Fill-ins
  • Photo descriptions (6 remaining)
  • Media library cleanup
Low effort, do when time allows.
Ignore for now
  • New video production (refer out)
  • Chasing a perfect speed score
Not worth the time right now.
Low effortHigh effort
04 / 10

High impact, low effort

Quick wins

The pain on the left, the fix on the right. Two of these six are already live, and the privacy-policy link repair makes three.

01A guest who inquires gets no automatic reply, against a 2-hour promise→Instant automatic reply on both forms, built inside Wix, no new software feeMine
02Signup popup covers the SUBMIT button on iPhone→Settings change: off the inquiry pages, once per visitorMine
03Instagram's INTERNATIONAL SAILING button looped guests to the homepage→Now points straight at your By the Cabin tripsLive
04Sold-out 2024–25 trips still showing up in Google→Five dead pages deleted; forwarding is the first phase-one jobLive
054.7★ Google, 5★ Bing, 96% recommend, invisible on your own site→Reviews onto the homepage and both booking pagesMine
06"Worldwinde" typo, "14th year" on LinkedIn, two street addresses→Five minutes of owner fixes, your part of the planYours
05 / 10

Discovered this Sunday, August 9

Your trips are hiding on your own site

You experienced this one yourself: Greece May 2027 seemed to vanish. Nothing was removed. The layout made it easy to miss.

Why it was easy to miss

Both Greece trips wear the same title over nearly the same photo, and October now says FULL. A scrolling eye reads one Greek card, sees FULL, and moves on. On a computer, May 2027 sits last in the section, and the SAILING menu did not list your international trips at all when I checked.

The fix

Every trip listed by name in the SAILING menu. The two Greece cards made unmistakable: own photo, clear season label. Your date order stays, and open cabins get marked as loudly as full ones so guests see at a glance where they can still go.

Why it matters
A guest who thinks Greece is full books nothing, and tells you nothing.
Your homepage on a phone, August 9 October Greece card marked FULL with the May 2027 card boxed in red below it
06 / 10

The fixes, one card each

Recommended solutions

What each fix is, what it costs, and what it protects. Cost here means new software fees: none of these need one at your current volume. My build time is priced separately as phase one.

01Instant inquiry reply
Confirms the trip the guest asked about, sets the 2-hour expectation, gives them your phone number. Fires in seconds, any hour, both forms.
CostNo new fee, inside Wix
SetupSmall, needs your wording OK
Protects$4–5K per extra booking
02Popup off the money pages
The newsletter popup stops opening on the two inquiry pages and shows once per visitor instead of every visit. A settings change, not a rebuild.
CostNo new fee
SetupMinutes
ProtectsEvery mobile inquiry
03Background video swap
Same moving water, a fraction of the weight: a compressed loop plus a still photo that appears instantly. The single biggest speed win on a 17.3 MB homepage.
CostNo new fee
SetupMy work, phase 2
Target27s → seconds on mobile
04Reviews on your site
On my competitor comparison (my judgment, rubric in the report) trust is your weakest area, and the proof already exists on Google, Bing and Facebook. It just isn't on your website yet.
CostNo new fee
SetupMy work
FixesYour weakest area
05Machine-readable details
Who you are, where you are, what you offer, written into the pages in the structured format Google and AI assistants read. It makes your details easier to interpret correctly; it does not guarantee a ranking or a mention.
CostNo new fee
SetupMy work
FeedsGoogle + AI answers
06Forwarding, properly
Old trip links still float around Google and old emails. Wix's forwarding tool is not writing to your live site and the cause is unresolved. There is a documented developer-layer route around it; building and live-testing it is the first phase-one job.
CostNo new fee
SetupSmall build, then live-tested
SavesEvery old-link click
07 / 10

Start this week

Your four-day quick start

Ten minutes a day. Do just these four and half the value of this audit is already moving.

1
Day one
Fix the "Worldwinde" typo in your Facebook bio and change LinkedIn from "14th year" to 22 years. Two minutes, two trust signals.
Where · Facebook + LinkedIn
2
Day two
Reply to me with two answers: which street address is correct, and whether closing @joyridechartersbda was your doing.
Where · One email to me
3
Day three
Your Google search data currently lives in a previous designer's account. Email them to add you as owner, or say the word and I verify it fresh through your domain.
Where · Search Console
4
Day four
Read the instant-reply wording I'll send and approve or tweak it. Once you do and phase one is green-lit, I switch it on and every future guest gets an answer in seconds.
Where · Your approval
08 / 10

The next phase

What comes after quick wins

The major projects from the matrix, ordered by money at stake. Croatia has open cabins now, so the international path comes first.

1Stop the leaks
First 30 days
  • Link forwarding built and live-tested
  • Instant reply live on both forms
  • Popup off the inquiry pages
  • Remaining link repairs + your 5-minute items
2Fast and trustworthy
Days 30–60
  • Background video swapped, photos compressed
  • Instagram feed replaced or deferred
  • Reviews on homepage + booking pages
  • Connecticut prices published, speed retested
3Build the machine
Days 60–90
  • Trip catalog + master trip page template
  • Google titles rewritten, starting with the 302-impression page
  • Two-lane cleanup, Choose Your Sail retired
  • Monthly two-minute scorecard

By day 90 you launch a new trip yourself in under an hour, and "cabins left" is a thirty-second edit from your phone on the dock.

09 / 10

Let's get moving

Your next steps

1
Run the four-day quick start
Ten minutes a day. Days one and two need nothing from me at all.
2
Send the three answers
The street address, the Instagram handle, and your call on Search Console. Each one unlocks a fix waiting on it.
3
Green-light phase one
Phase one is a fixed price, quoted on this call. Before you approve anything you get a one-page written scope: what is included, what is not, and how each item gets checked off.
Book the phase-one kickoff →
Key findings tested and sourced in your report. Every fix gets a written scope before you approve it. The next move is yours.
10 / 10
Concept preview by Dez the DeveloperNOT FOR DISTRIBUTION